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EMPORIO ARMANI EXCLUSIVE

Emporio Armani

Studio Nicholson PRE

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Versace

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Tom Ford
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Pierre Louis Mascia
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Alberto Biani
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FLOYD
FLOYD
FLOYD
FLOYD
FLOYD
VIPERA
SOSUE
Silk95Five
Jimmy Choo
Paul Smith
Paris Texas
Thom Browne
Thom Browne
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Alexander Mcqueen
Alexander Mcqueen
adidas Originals
Carhartt WIP
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Paul Smith
PS By Paul Smith
Paul Smith
Tory Burch
Carel Paris
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Tory Burch
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Salomon
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Emporio Armani
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Valentino Garavani
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Marc Jacobs
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Adidas Originals
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On was first incorporated as a sporting goods company in 2010. The company was founded by former Swiss Ironman champion Olivier Bernhard with David Allemann and Caspar Coppetti. In 2012, On released the Cloudracer, a performance shoe favoured by Swiss professional triathlete Nicola Spirig. The company claims a proprietary cushioning technology called CloudTec in its shoes. CloudTec began with Bernhard experimenting with a garden hose, exploring how that shape could offer a brand new type of cushioning. Bernhard, who was a Nike athlete at the time, presented his prototype to Nike but had it rejected. The "clouds" underneath all On shoes are described by the manufacturer as offering cushioning as the foot lands on the floor, before locking together to create a solid foundation for pushing off on the next step.