
Birkenstock

Birkenstock

UGG

UGG

Ferragamo

La Paz

Coperni

Emporio Armani

Junya Watanabe

Birkenstock

Birkenstock

Golden Goose

Stone Island

Casablanca

Max Mara 'S

Brunello Cucinelli

Dolce & Gabbana

Studio Nicholson

Carhartt Wip Main

Emporio Armani

adidas Originals

Maison Kitsuné

Hogan

Diesel

PS By Paul Smith

Carhartt Wip Main

Emporio Armani

Emporio Armani

EMPORIO ARMANI EXCLUSIVE

Emporio Armani

Off White

Call It By Your Name

Adidas Originals

Emporio Armani

Magda Butrym

Valentino Garavani

Valentino Garavani

Moncler

Ferragamo

Amina Muaddi

Chloé

Tom Ford

Adidas Originals

C.P. Company

Emporio Armani

Maison Margiela

René Caovilla

Emporio Armani

Emporio Armani

Marine Serre
Entire Studios
Dries Van Noten
Wolford
Zimmermann
Zimmermann
HUNZA
Pierre Louis Mascia
Zanellato
Zanellato
Etro
Pierre Louis Mascia
Elisabetta Franchi
SOH
Pierre Louis Mascia
Etro
Elisabetta Franchi
Pierre Louis Mascia
La Milanesa
Palm Angels
Ermanno Scervino
Pierre Louis Mascia
Pierre Louis Mascia
Etro
Ganni
Marc Jacobs
Forte Forte
Forte Forte
Forte Forte
Ami Paris
JACQUEMUS RESORT
Zimmermann
Zimmermann
Zimmermann
Zimmermann
Uma Wang
Silk95Five
Ermanno Scervino
Zimmermann
Zimmermann
Front Street
Zimmermann
Casadei
JACQUEMUS
Emporio Armani
Emporio Armani
Jimmy Choo
Marine Serre
Marine Serre
Dolce & Gabbana
Marine Serre
Emporio Armani
Alexander McQueen
Autry
Ami Paris
Maison Margiela
Marc Jacobs
Comme Des Garçons Play
Pinko
Comme Des Garçons Play
Marc Jacobs
Alexander McQueen
Alexander McQueen
Comme Des Garçons Play
Salomon
Autry
Ugg
Mm6 Maison Margiela
Dolce & Gabbana
Mm6 Maison Margiela
Ami Paris
Autry
Emporio Armani
Ganni
Emporio Armani
Emporio Armani
Ugg
Emporio Armani
Emporio Armani
Emporio Armani
Emporio Armani
Emporio Armani
Casablanca
Maison Kitsuné
Ganni
Emporio Armani
Valentino Garavani
Autry
Valentino Garavani
Emporio Armani
Emporio Armani
Salomon
Emporio Armani
Emporio Armani
Autry
Dolce & Gabbana
Polo Ralph Lauren
Emporio Armani
Marine Serre
Casablanca
Pinko
Marc Jacobs
Emporio Armani
Mm6 Maison Margiela
Autry
Maison Margiela
Maison Margiela
Autry
Veja
Polo Ralph Lauren
Marine Serre
Casablanca
Maison Kitsuné
Alexander McQueen
New Balance
Dolce & Gabbana
Maison Kitsuné
Saint Laurent
Autry
Dolce & Gabbana
Emporio Armani
Maison Kitsuné
Marc Jacobs
Veja
Emporio Armani
New Balance
Emporio Armani
Emporio Armani
Maison Kitsuné
Pinko
Maison Kitsuné
Emporio Armani
Y-3
Adidas Originals
adidas Originals
Fear of God Essentials
Marine Serre
Marine Serre
Off White
On
On
Maison Kitsuné
New Balance
Casablanca
Fear Of God Essential
Autry
Emporio Armani
Ugg
Palm Angels
Dolce & Gabbana
New Balance
On was first incorporated as a sporting goods company in 2010. The company was founded by former Swiss Ironman champion Olivier Bernhard with David Allemann and Caspar Coppetti. In 2012, On released the Cloudracer, a performance shoe favoured by Swiss professional triathlete Nicola Spirig. The company claims a proprietary cushioning technology called CloudTec in its shoes. CloudTec began with Bernhard experimenting with a garden hose, exploring how that shape could offer a brand new type of cushioning. Bernhard, who was a Nike athlete at the time, presented his prototype to Nike but had it rejected. The "clouds" underneath all On shoes are described by the manufacturer as offering cushioning as the foot lands on the floor, before locking together to create a solid foundation for pushing off on the next step.