
New Balance

Iro

Moon Boot

Dolce & Gabbana

Carhartt WIP

JACQUEMUS

Ugg Australia

JACQUEMUS

Diesel

Valentino Garavani

Dolce & Gabbana

Tod'S

Paul Smith

Jimmy Choo

Lisa Yang

Emporio Armani

PS By Paul Smith

PS By Paul Smith

PS By Paul Smith

Carhartt Wip Main

Tory Burch

Birkenstock

Moon Boot

Emporio Armani

Diesel

Marc Jacobs

Converse X Drkshwd

Valentino Garavani

Balenciaga

Emporio Armani

Emporio Armani

Emporio Armani

Ganni

Comme Des Garcons

Emporio Armani

Asics

Mou

Carhartt WIP

Burberry

Burberry

Off White

JACQUEMUS

Ugg

Polo Ralph Lauren

Longchamp

Emporio Armani

Emporio Armani

Emporio Armani

Diesel

Diesel
Comme Des Garcons
Emporio Armani
Tom Ford
Jimmy Choo
Tom Ford
Stella McCartney
Moncler Genius
Moncler Genius
Moncler Genius
Pierre Louis Mascia
Zimmermann
Paul Smith
Thom Browne
Solace London
Balenciaga
Carel Paris
Carel Paris
Carel Paris
Carel Paris
Carel Paris
Fabiana Filippi
Fabiana Filippi
Alberto Biani
Alberto Biani
Alberto Biani
FLOYD
FLOYD
FLOYD
FLOYD
FLOYD
VIPERA
SOSUE
Silk95Five
Jimmy Choo
Paul Smith
Paris Texas
Thom Browne
Thom Browne
HERNO
Jimmy Choo
Balenciaga
Alexander Mcqueen
adidas Originals
Carhartt WIP
Carhartt WIP
Balenciaga
PS By Paul Smith
Burberry
Tory Burch
Gianvito Rossi
Emporio Armani
Ganni
Emporio Armani
Ganni
Ganni
Ganni
Ganni
Emporio Armani
Emporio Armani
Emporio Armani
Emporio Armani
Emporio Armani
Emporio Armani
Emporio Armani
Emporio Armani
Emporio Armani
Emporio Armani
Ganni
Ganni
Autry
Ganni
Ganni
Autry
Emporio Armani
Emporio Armani
Balenciaga
Ganni
Liviana Conti
Emporio Armani
Valentino Garavani
Ganni
Liviana Conti
Liviana Conti
Emporio Armani
Valentino Garavani
Balenciaga
Emporio Armani
Emporio Armani
1989 STUDIO
Liviana Conti
Emporio Armani
Liviana Conti
Diesel
Ami Paris
Emporio Armani
Diesel
Valentino Garavani
Emporio Armani
Ganni
Palm Angels
1989 STUDIO
Emporio Armani
Ami Paris
Stella McCartney
Diesel
Emporio Armani
1989 STUDIO
JACQUEMUS
Dolce & Gabbana
Palm Angels
Givenchy
1989 STUDIO
Valentino Garavani
Paris Texas
Dolce & Gabbana
Paris Texas
adidas Originals
Valentino Garavani
adidas Originals
Emporio Armani
Aquazzura
Roger Vivier
Balenciaga
Valentino Garavani
Vivienne Westwood
Ami Paris
1989 STUDIO
1989 STUDIO
Autry
Balenciaga
032C
1989 STUDIO
Ugg
adidas Originals
1989 STUDIO
Comme Des Garcons
Valentino Garavani
032C
Dolce & Gabbana
Jil Sander
JACQUEMUS
Ugg
Tory Burch
Hartford
Valentino Garavani
Autry
1989 STUDIO
Ami Paris
Stella McCartney
Valentino Garavani
On was first incorporated as a sporting goods company in 2010. The company was founded by former Swiss Ironman champion Olivier Bernhard with David Allemann and Caspar Coppetti. In 2012, On released the Cloudracer, a performance shoe favoured by Swiss professional triathlete Nicola Spirig. The company claims a proprietary cushioning technology called CloudTec in its shoes. CloudTec began with Bernhard experimenting with a garden hose, exploring how that shape could offer a brand new type of cushioning. Bernhard, who was a Nike athlete at the time, presented his prototype to Nike but had it rejected. The "clouds" underneath all On shoes are described by the manufacturer as offering cushioning as the foot lands on the floor, before locking together to create a solid foundation for pushing off on the next step.